In today’s competitive agency world, service alone isn’t enough.

Clients are no longer just paying for design, strategy, or marketing — they’re expecting tools, dashboards, and platforms that simplify their operations. That’s where white-label SaaS (Software as a Service) gives forward-thinking agencies an edge.

By reselling white-label tools under your own brand, you can:

• Unlock recurring revenue
• Boost client retention
• Offer more value without reinventing the wheel

Let’s break down the best white-label SaaS tools agencies can resell — from marketing automation to loyalty apps and beyond.

🧠 What Is White-Label SaaS?

White-label SaaS platforms allow agencies to rebrand and resell software built by another company. You put your logo and domain on the product, set your own pricing, and offer it as your own proprietary service.

Agencies love it because:

• You save years of development time
• You create scalable revenue outside of one-off client work
• You build brand equity with tech-savvy solutions

🔥 Top White-Label SaaS Tools Agencies Can Resell

1. HighLevel (GoHighLevel)

Use case: CRM, marketing automation, and funnel building
Perfect for: Digital marketing, lead gen, SEO, and ad agencies

✅ Features:

• Email & SMS automation
• Sales pipelines
• Landing page & funnel builder
• Client portal access
• Custom sub-accounts for clients

💰 High recurring revenue potential with scalable client packages.

2. Vendasta

Use case: Local marketing tools, reputation management, CRM
Perfect for: Agencies serving local businesses

✅ Features:

• Local SEO tools
• Listings management
• Review monitoring
• Email marketing
• Website builder and CRM

🎯 Great for agencies targeting realtors, restaurants, salons, and more.

3. Birdeye

Use case: Reputation and customer experience platform
Perfect for: Agencies focused on review management and local business growth

✅ Features:

• Review generation
• Webchat
• Surveys & NPS
• Listings & directory management

👥 White-label dashboard makes it easy to resell as part of a client package.

4. Rewardful / Yotpo / LoyaltyLion (Loyalty & referral platforms)

Use case: Loyalty programs, eCommerce retention
Perfect for: Agencies working with Shopify or product-based businesses

✅ Features:

• Customer points & referrals
• Gamified marketing
• Rewards dashboards
• Email & SMS triggers

💡 You can bundle loyalty tech with marketing retainers or eCommerce setup services.

5. DashThis

Use case: Marketing report automation
Perfect for: Analytics and SEO/reporting agencies

✅ Features:

• SEO, PPC, and social media dashboards
• Integrations with Google Analytics, Meta, LinkedIn Ads, etc.
• Fully white-labeled reports and portals

📊 Clients love automated reports they can view anytime.

6. ChatBot.com / Tidio

Use case: AI-driven customer support chatbots
Perfect for: Web design, eCommerce, or customer service optimization agencies

✅ Features:

• AI and rule-based chatbots
• Pre-built conversation templates
• Integration with websites, CRMs, Facebook, etc.

💬 You can brand the bot and charge clients monthly for automation tools.

7. Timecraftr (or similar time tracking platforms)

Use case: Time and productivity tracking
Perfect for: Agencies working with freelancers or SMB clients

✅ Features:

• Project-based time tracking
• Earnings reports
• Client productivity insights
• Branded dashboards

🕒 Great for positioning yourself as a “business efficiency” partner, not just a service provider.

💡 How to Sell White-Label SaaS as an Agency

• Bundle it with services: Include tools in your monthly retainer (e.g., “$499/month for services + dashboard access”)
• Charge per user/client: Set your own rates, scale with your client list
• Offer setup and support: Act as the expert, charging onboarding or training fees
• Use as a lead magnet: Offer “free trial of our reporting dashboard” to close clients

📈 Why Agencies Are Building SaaS Empires

SaaS is the ultimate revenue multiplier for agencies. When you move beyond billable hours and start offering tech platforms:

• You’re no longer just a vendor — you’re a tech partner
• You lock in clients with tools they rely on
• You create equity in your brand as a productized solution

🔚 Final Thoughts: It’s Time to Think Like a Product Company

White-label SaaS isn’t just a tool — it’s a business model upgrade.

Whether you’re a marketing, branding, or consulting agency, reselling SaaS gives you an edge in:

• Differentiation
• Recurring income
• Client retention
• Perceived value

So instead of chasing one-off projects, start building recurring value — one white-labeled platform at a time.

Want help choosing or launching your first white-label SaaS product?
We’ll help you evaluate tools, pricing strategies, and even onboarding flows.

Let’s build your agency into a productized powerhouse.