In the world of service-based businesses, time is money.

But in the world of white-label SaaS, money scales with time—and smart pricing is the key to turning tools into recurring revenue.

If you’re an agency or consultant looking to resell white-label SaaS products, you might ask:

“How much should I charge?”
“Should it be a flat fee, tiered model, or value-based?”
“Do I include it in a service package or make it standalone?”

This article breaks down how to strategically price white-label SaaS offerings to maximize profit, deliver client value, and create a sticky recurring model.

💡 Understand Your Costs First

Before setting a price, you need to understand:

• The cost per account or user from your white-label provider
• Any setup fees, API costs, or usage limits
• Support, maintenance, or team time required

Example:
You pay $29/month per client to access a white-label analytics dashboard. That’s your baseline. Anything above this = profit.

1. 📦 Bundle Into Your Existing Packages (Most Common)

The easiest path? Bake it into your retainer or monthly package.

Why it works:

• Less pricing resistance
• No “extra” line items
• You increase perceived value

Example:

“Our $499/month growth plan includes:
– Full SEO support
– Monthly strategy calls
– 24/7 access to your performance dashboard
– Monthly reporting portal”

🟢 Pros:

• Simpler for clients
• Easier to scale pricing tiers

🔴 Cons:

• Clients may not realize they’re paying for SaaS access (harder to upsell later)

2. 💰 Sell as a Standalone Product

Offer the white-label SaaS tool as a standalone subscription—especially if it works well without ongoing services.

How to price it:

• Cost + 2–5x markup (common for B2B SaaS)
• Consider tiers based on usage or features

Example:

$97/month for dashboard access
$197/month for dashboard + custom insights
$297/month with dedicated account support

🟢 Pros:

• Transparent revenue stream
• Easy to upsell later

🔴 Cons:

• Higher risk of churn if not bundled with support/services

3. 🪜 Use Tiered Pricing

Tiered pricing works great for white-label SaaS with:

• Usage-based limits
• Add-on modules
• Feature upgrades

Example Model:

🟢 Pros:

• Clients self-select value
• Scales well with business size

🔴 Cons:

• Can confuse clients without a strong sales page/demo

4. 🎯 Use Value-Based Pricing

If your SaaS helps a client make or save money (e.g. leads, automation, analytics), consider pricing based on the value delivered, not just the tool.

Examples:

• “This CRM helped our clients convert 25% more leads.”
• “This dashboard saves 5 hours/month in reporting.”

Frame your pricing as an ROI:

“Our platform is just $199/month—one closed lead pays for it.”

🟢 Pros:

• Allows premium pricing
• Anchors value to ROI, not software

🔴 Cons:

• Requires stronger sales approach or proof

5. 🛠️ Add Setup Fees

Never forget onboarding. Most white-label SaaS tools need:

• Setup
• Customization
• Training
• Data migration

Charge a one-time setup fee: $99–$999+ depending on the complexity.

Pro tip: Position it as a “done-for-you” onboarding service.

📊 Sample Pricing Formula

Here’s a general markup framework to follow:

textCopyEditMonthly Cost (from provider) = $30  
Target Profit Margin = 70%

Minimum Price = $30 / (1 - 0.7) = ~$100/month

Then adjust based on:

• Market rates
• Competitor pricing
• Value delivered
• Support included

🚀 Final Tips for SaaS Pricing Success

✅ Always lead with value, not features
✅ Show comparisons (what competitors charge, what the client saves/earns)
✅ Bundle when possible to reduce churn
✅ Don’t race to the bottom — SaaS clients are less price-sensitive when value is clear
✅ Offer trials or demos to reduce resistance

👇 In Summary:

Want help launching or pricing your agency’s first SaaS product?
We’ll help you structure your offer, price tiers, and rollout plan for scalable recurring revenue.